CREATIVE

DIRECTOR & 

COPYWRITER

I want to create work that moves people. That’s why I try to add depth and empathy to even the most BAU brief. And having worked on a lot of banks, that’s something I always bring to the table. My superpower is TOV and CRM. I’m a problem solver (not a problem maker). And I care hard about two things: the work and my team.

I’M SIOBHAN. I CREATE AND SHAPE CUSTOMER-CENTRIC COMMS FOR BRANDS, BIG AND SMALL. I’M A BIG CHAMPION OF COPY CRAFT. TONE OF VOICE IS ALSO MY THING.

FEATURED
WORK

ANZ ‘Celebrate the now’

Kmart ‘Bright Friday’

Lloyds Bank ‘By your side’

WORK THAT

DEFINES ME

AS A CREATIVE

DIRECTOR