ABOUT ME

Hi, I’m Siobhan and I wear many hats. Creative Leader. Copy Chief. 1:1 Comms Specialist. Tone of Voice Nerd. Mum of Three Mini-Mes.

I’ve been in the business for 20+ years and have worked on all sorts of brands, at all kinds of places in Sydney, London, Dubai, Bahrain and Melbourne. (I’m also a Kiwi – my vowels give it away.)

During my global career, I’ve mostly been agency side, but I’ve spent time in-house at a fast-paced global SaaS brand as well. (I like both.)

I’m a true writer’s writer, equipped with a strategic brain, a thirst for creativity, a genuine passion for copywriting and tone of voice, and an ability to turn the complex into something compelling and unexpected.

I’m a passionate and empathetic creative leader, but I’m equally happy when I’m on the tools. I’m all about creating work that solves problems and simultaneously, moves people. I love 1:1 comms and I’m a big believer in crafting the s#$t out of everything we do.

Hit me up if you need a hand with freelance copy or creative support.

THINGS I’M GOOD AT:

- Empathetic and hard-working leader who cares hard.
- Has led creatives in both advertising agencies and in-house marketing departments.
- Certified ‘CD Megamachine’ by The Audacious School of Astonishing Pursuits.
- Copywriting across all channels (from CRM and social, to OOH and TV).
- Content creation.
- Editing and proof-reading.
- Financial services copywriting. (It’s my thing.)
- Service and compliance comms (strange, but true).
- Creative ideation and execution across all channels.
- Officially a ‘Creative Megamachine’, as certified by the Audacious School of Astonishing Pursuits.
- Brand strategy and positioning.
- Brand identity and naming.
- Brand guidelines copywriting.
- Brand voice creation and development (see below).
- Brand manifestos.
- Tone of voice creation (I follow my trusty process).
- Write supporting tone of voice guidelines for copywriters, agencies and other stakeholders.
- Tone of voice (and copywriting) training for writers and non-wordsmiths.