Contrary to popular belief, investing isn’t just for rich old people with money to burn and plenty of time on their hands.

That’s where Halifax’s new Ready-Made Investment product comes in. It helps anyone start investing, from just £50 a month.

Cue this playful social campaign that tapped into the very real insight – ‘investing isn’t what you think it is’.

It also nodded to the 80s nostalgia trend doing the rounds on social media at the time.