University of Ballarat Imponderables
ATL campaign

Uni students are some of the most inquisitive humans around. But they needed a little push to venture all the way out to Ballarat, a country town in Victoria (also fondly known as ‘the Rat’).

So, we promised to answer life’s imponderables at the University of Ballarat's Open Day.

The quirky campaign was made on a teeny tiny budget and starred real students as talent.

And even though it was made way back in 2010, it’s still a favourite, especially as it’s so unique within the category.

My role: Senior Copywriter.

Check out the TV and radio spots below.

Here’s how the press ads looked (eat your heart out, typography lovers).

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ANZ 'On-screen heroes'